Schmatz

Sausages for Japan.

 

For a German sausage focused fast food startup in Japan, I designed the interior concept and their first restaurant. The concept was realized by a Japanese architecture company in Akasaka.

 

It’s about playing with German stereotypes in a flattering way.

YEAR:

2014

 

MY ROLE:

Design Concept

Interior Design

Chain System Design

Visualization

 

CONTEXT:

ett la benn

 

TYPICAL TIMBER FRAMING

 

One of the most significant design elements of the concept is the translation of the typical german timber framing into a scalable system of shelves.

Butcher's kitchen

 

Another important part of the german culture and especially the food culture is the clean and organized work area in butcher shops and other places like that. Here symbolized by the traditional tiling and abstracted kitchen accessories. This elements would be placed at the counter and the open kitchen.

Gallery

 

To show some more pieces of stereotypes. A gallery wall of images is shown to the customer which is waiting in line at the counter.

Renderings

 

Here are the visualizations for the first restaurant. Many more typical german elements are combined to specifically explain the context of the food served. And all in a manner that unequivocally screams, that this is not an expensive  place to eat.

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